Course: Marketing Research
This course examines the research methods and techniques for problem solving in marketing. Topics include research process and information collection methods, sampling, data and statistical analysis, forecasting and presenting results.
Course enrollment page: Marketing Research
Course syllabus: Marketing Research, Spring 2016 (doc)
Course textbook:
Essentials of Marketing Research, 2nd Edition. By Hair, Bush, and
Ortinau. McGraw-Hill. 2012.
The course content table below includes chapter content, case studies (with supporting files), web resources, and relevant videos.
Marketing Research Technologies
Category | Tutorials | Web Resources | Videos |
---|---|---|---|
Technology: Market Research | Survey Monkey Tutorials: Creating Surveys; Collecting Responses; Analyzing Results |
Online Survey Best Practices |
Design Best Practices (16:05); Question Types (11:40); Creating Surveys (1:01) |
Technology: Microsoft Excel |
Excel Tutorials: Up to Speed; Entering Formulas; Creating Charts; Pivot Tables I |
Mac Add-In for Analysis ToolPak: AnalystSoft StatPlus; Mac Add-In for Solver: Frontline Solver; Windows Add-In: Analysis ToolPak: Loading instructions; Tutorial; Windows Add-In: Solver: Loading instructions; Tutorial |
Installing StatPlus for Apple Mac; Using StatPlus for Apple Mac |
"Clever Quote by famous person goes here"
- Author Name