Courses

I want you to know that your Brand Management class has really inspired me to follow the Brand Management track. In fact, I was recently promoted to Director of Brand Management for Cal Athletics.

I just wanted to thank you again for your great class. I took it a few semesters ago when I was unemployed. I am now happily employed and was abile to use some of the skills I learned in your class to help make a marketing decision for my company. It was so great to see that the numbers backed up my instincts and made me much more confident when presenting it to the president of the company.

I took your class in summer of this year. I wanted to tell you it is one of the best Marketing classes that I have taken in my academic life. It provided me with a very useful set of tools for the planning, execution and evaluation of different marketing strategies.

As a marketing student, and aspiring marketing professional, a well written textbook is very important to me. Your Marketing Planning textbook has proven to be a great resource. The book is very comprehensive and covers all the areas I need to consider when creating a marketing plan. Unlike other textbooks, your book goes beyond terminology and concepts and includes actionable steps for implementing the material in a real-world marketing department setting. Specifically, the modular approach to marketing planning that you present is very helpful. Your approach makes the process of creating such a sizable plan much less intimidating and much more efficient.

Stephan Sorger's New Product Development course helped me get a decent pay jump and a promotion in my position at the Whole Foods Market corporate offices. I was able to use the course methodology to trim some projects up and make them more efficient, saving time and money. Using the terminology and vocabulary from the course, I was able to garner additional respect at work because it instilled confidence in my capabilities.

As I search for employment during these turbulent economic times, I find your New Product Development class to be very inspiring. Although I have worked in product development for over 4 years, your course is sharpening my skills, and teaching me new approaches to developing successful products. You are covering quite a bit in a 5-session course, however your detailed and organized methodology makes it possible, and your visuals are excellent. I aspire to create the same.