Course: Pricing Strategy

Pricing Strategy This course teaches students how to set prices for products and services by establishing a framework for understanding pricing strategies and tactics. The course begins with a basic economics review, and then goes on to discuss value creation, price structure, price value communication, pricing policies, price level, pricing over the product life cycle, pricing in competitive markets, and measuring price sensitivity.

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The course uses the following book: "The Strategy and Tactics of Pricing: A Guide to Growing More Profitably," Fifth Edition (2011) by Nagle, Hogan, and Zale.

Course Description Syllabus
Hult MKT 5640 Pricing Strategy
Introduction to pricing strategy, with an emphasis on pricing to drive profitability.
HULT MKT 5640 Spring 2015

The course content table below includes chapter content, case studies (with supporting files), web resources, and relevant videos.

Abridged Content Table: Enter Password Above for Complete Table

Course Content Case Studies Web Resources Videos
Chapter 1.
Strategic Pricing
(pdf); (ppt)
Case 1A. Pricing to the Demand Curve;
Case 1B: JC Penney Pricing;
Case 1C: Consumer Shopping Patterns
Sample Case
Sample Case Study
(pdf); (ppt)
Case Study Grading Form
"However beautiful the strategy, you should occasionally look at the results."
- Sir Winston Churchill