Course: Marketing Planning
Marketing Planning Learn how to develop and write a comprehensive marketing plan. Examine how marketing plans can change with the life cycle or market conditions of a product or service. You develop a model marketing plan that incldes an analysis of competition, pricing, promotion, distribution, and building the value proposition. Special emphasis is placed on adopting and maintaining a customer orientation when creating marketing plans.
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The course uses the following book: "Marketing Planning: Where Strategy Meets Action. " First Edition (2012) by Sorger. Published by Pearson Prentice-Hall.
Course | Description | Syllabus |
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UCBX X411.3 | Strategic Marketing Planning Strategic Marketing Planning course |
Syllabus, Draft |
The course content table below includes chapter content, case studies (with supporting files), web resources, and relevant videos.
Abridged Content Table: Enter Password Above for Complete Table
Course Content | Case Studies | Web Resources | Videos |
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Chapter 1. Introduction (pdf); (ppt) |
Introduction to Marketing (2:30); Entrepreneur: Marketing Planning (2:02) |
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Chapter 13. Sample Marketing Plan (pdf); (ppt) |
Developing Marketing Plans (16:24); CNN: How to Brand Yourself (6:36); Fox: BrandYourself.com (7:13); Get That Job - Marketing Yourself; |
"However beautiful the strategy, you should occasionally look at the results."
- Sir Winston Churchill