Book: Marketing Planning

Marketing Planning Book Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

The book is available at multiple locations:; Barnes & Noble; CourseSmart; Pearson publishing (Instructors Only)

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The course uses the following book: "Marketing Planning: Where Strategy Meets Action. " First Edition (2012) by Sorger. Published by Pearson Prentice-Hall.

The course content table below includes chapter content, case studies (with supporting files), web resources, and relevant videos.

General Disclaimer/ Limit of Liability: Although the author and publisher have made every effort to ensure that information in the book, and in content associated with the book, was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss or damages, including but not limited to special, incidental, consequential, or any other damages. The author and publisher make no representations or warranties with respect to the accuracy or completeness of the contents of the book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. This limit of liability and disclaimer of warranty extends to any goods or services associated with the work, or derivatives of the work, such as workbooks, videos, websites, seminars, webinars, and so forth. The advice and strategies contained in the book or related works may not be suitable for particular situations. The content in the book and related works should not be considered legal advice. Readers are advised to seek appropriate legal counsel or other professional assistance for their own situations. By using any content related with the book, you are hereby agreeing to the general disclaimer and limit of liability.

Abridged Content Table: Enter Password Above for Complete Table

Course Content Case Studies Web Resources Videos
Chapter 1.
(pdf); (ppt)
Introduction to Marketing (2:30);
Entrepreneur: Marketing Planning (2:02)
Chapter 13.
Sample Marketing Plan
(pdf); (ppt)
Developing Marketing Plans (16:24);
CNN: How to Brand Yourself (6:36);
Fox: (7:13);
Get That Job - Marketing Yourself;
"However beautiful the strategy, you should occasionally look at the results."
- Sir Winston Churchill