Books

Price Analytics: Strategy, Tactics and Execution offers pricing students and professionals a practical, structured, and comprehensive guide to price analytics. The book includes price models, decision-making tools, numerical examples, industry examples, and more than 500 figures. The insight gained from the book can drive organizational profitability and customer delight.

-Practical: The book emphasizes practical applications to common pricing issues. The examples leverage existing tools such as Microsoft Excel-based spreadsheets and other common software tools so that students and professionals can quickly put the knowledge to use.

-Structured: The book offers a structured approach to understanding pricing concepts, including supporting concepts, popular models used in industry, and numerical examples.

-Comprehensive: The book introduces a broad treatment of essential price analytics tools and methods required for a comprehensive understanding of price analytics. The book combines economics, psychology, and value concepts to present price as a strategic instrument.

The book is available at Amazon.com.;

Link to Book Page with Supplemental Teaching Content

Marketing Analytics: Strategic Models and Metrics gives marketing students and professionals a practical, structured, and comprehensive guide to marketing analytics. The book covers a variety of different strategic models and metrics to aid marketers in quantifying and monitoring their marketing efforts, as well as predicting their results.

With the additional insight, marketers can make better decisions and maximize the effectiveness of their marketing budget.The book includes almost 500 pages of text and nearly 400 figures, diagram, tables, and charts to illustrate the concepts. The book is also packed with current examples showing how marketing can indeed be measurable.

The book is available at Amazon.com.;

Link to Book Page with Supplemental Teaching Content

Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach.

The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

The book is available at:
Amazon.com; Barnes & Noble; CourseSmart; Pearson publishing (Instructors Only)

Link to Book Page with Supplemental Teaching Content