Books and Book Recommendations by Stephan Sorger
Books by Stephan Sorger
Marketing Analytics: Strategic Models and Metrics
gives marketing students and professionals a practical, structured, and
comprehensive guide to marketing analytics.
The book covers a variety of different strategic models and metrics to
aid marketers in quantifying and monitoring their marketing efforts,
as well as predicting their results.
Marketing Planning: Where Strategy Meets Action
offers marketing students and professionals a practical, step by step guide to
creating marketing plans that deliver measurable results.
It presents a comprehensive framework for strategic marketing planning
and outlines a structured approach for developing effective marketing plans.
New Product Development book: Coming soon.
Recommended Books
The tables below show books for a variety of topics, as well as descriptions and comments.Analytics
| Title | Description and Comments |
|---|---|
| Analytics at Work | Analytics book about how to apply analytics at the workplace. More focus on general approaches than actual execution. |
| Statistics: An Introduction using R | This is the book I use for my "Statistics with R" course. Recommended: Many good hands-on examples. |
Business
| Title | Description and Comments |
|---|---|
| Think and Grow Rich | 5620 reviews on Amazon. The #16 most read book ever. It will change your life. My highest recommendation. |
| How to Win Friends and Influence People | 6147 reviews on Amazon. The #9 most read book ever. This book will transform your career. My highest recommendation. |
"Please all and you will please none."
- Aesop