Stephan Sorger introducing the new Marketing Analytics I Online Course
Price Analytics: Strategy, Tactics and Execution offers pricing students and professionals a practical, structured, and comprehensive guide to price analytics. The book includes price models, decision-making tools, numerical examples, and more than 500 figures.
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans.
"If you cannot measure it, you cannot improve it."
- Lord Kelvin