Dr. Stephan Sorger, MSEE, MBA, PE, is an award-winning author of business and analytics textbooks, an adjunct faculty member of several major unitersities, and a popular speaker on analytics topics.

Dr. Stephan Sorger introducing the new Marketing Analytics Online Course

Books

Data Analytics Book

Data Analytics: Essential Tools and Techniques

Available on Amazon

Offers students and professionals a practical and structured guide to the essentials needed to succeed in data-driven environments. The book includes methods and examples for descriptive, diagnostic, predictive, and prescriptive analytics. The book also includes chapters on problem definition, data collection, data visualization, critical thinking, and careers in data analytics.



Price Analytics Book

Price Analytics: Strategy, Tactics and Execution

Available on Amazon

Offers pricing students and professionals a practical, structured, and comprehensive guide to price analytics. The book includes price models, decision-making tools, numerical examples, industry examples, and more than 500 figures. The insight gained from the book can drive organizational profitability and customer delight.



Marketing Analytics Book

Marketing Analytics: Strategic Models and Metrics

Available on Amazon

Gives marketing students and professionals a practical, structured, and comprehensive guide to marketing analytics. The book covers a variety of different strategic models and metrics to aid marketers in quantifying and monitoring their marketing efforts.



Marketing Planning Book

Marketing Planning: Where Strategy Meets Action

Available on Amazon

Offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans.


About Dr. Stephan Sorger

Dr. Stephan Sorger, MS, MBA, PE, is an award-winning author, adjunct faculty member at top universities, and popular speaker on business topics.

Author:

Dr. Sorger has published several books on business, marketing, and analytics:

Adjunct Faculty:

Dr. Sorger is adjunct faculty at several universities:

  • -- University of California at Berkeley, at their prestigious San Francisco Extension, teaching courses in data analytics, advanced analytics, marketing analytics, market research, and others, since 2003. Won Honored Instructor award.
  • -- University of San Francisco (USF) as part of their USF MBA program
  • -- Golden Gate University (GGU), teaching courses in social media analytics, data analytics, market research, and more.

Speaker:

Dr. Sorger has presented at several professional events:

Instructors:
For instructor supplements for the books, please contact us via the contact information at the bottom of this page to get the required access code.

Contact Us:
Contact us via email: stephan-at-stephansorger.com.
Replace -at- with @.

"If you cannot measure it, you cannot improve it."
- Lord Kelvin