
Dr. Stephan Sorger introducing the new Marketing Analytics Online Course
Books
Data Analytics: Essential Tools and Techniques
Available on Amazon
Price Analytics: Strategy, Tactics and Execution
Available on Amazon
Marketing Analytics: Strategic Models and Metrics
Available on Amazon
Marketing Planning: Where Strategy Meets Action
Available on Amazon
About Dr. Stephan Sorger
Author:
Adjunct Faculty:
- -- University of California at Berkeley, at their prestigious San Francisco Extension, teaching courses in data analytics, advanced analytics, marketing analytics, market research, and others, since 2003. Won Honored Instructor award.
- -- University of San Francisco (USF) as part of their USF MBA program
- -- Golden Gate University (GGU), teaching courses in social media analytics, data analytics, market research, and more.
Speaker:
- -- -- Association of International Product Managers and Marketers (AIPMM) Webinar, "Why Marketing Analytics Matters"
- -- Demand Metric Webinar: Learning to Love Marketing analytics
- -- -- Northern California Business Marketing Association (NorCal BMA) Speaker at Marketing Strategy Roundtable
- -- Regalix Symposium Webinar: Marketing Analytics: How, Why, and When?
- -- Forbes Interview Article: Upgrading the Customer Experience with Analytics.
- -- UC Berkeley Advisory Board: Business and Management Certificate Program: Marketing
Instructors:
Contact Us:
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"If you cannot measure it, you cannot improve it."
- Lord Kelvin