Marketing Planning: Where Strategy Meets ActionStephan Sorger
Stephan Sorger, M.B.A., M.S., PE, CMC, is the Practice Director for Marketing Strategy and Competition
with strategic consultancy firm
On Demand Advisors.
Previously, he held leadership roles in marketing and product development in companies such as
Oracle,
3Com (now part of
Hewlett Packard), and
NASA.
He is the author of the textbook, "
Marketing Planning: Where Strategy Meets Action" (Pearson Prentice-Hall, 2012),
and has been teaching marketing courses at UC Berkeley Extension since 2003.
He is also a highly sought-after speaker on marketing analytics, marketing planning, and new product development,
and is a contributor for marketing analytics sites such as
Demand Metric.
This website shows his current books and courses.
Mr. Sorger is the founder of Marketing Made Measurable (TM), which leverages relevant data to determine effective courses of action. Marketing Made Measurable (TM) is a new line of marketing analytics research that shows how to predict and measure the impact of marketing efforts, by using spreadsheet-based models, performance-oriented metrics, and social media measurements. Marketing Made Measurable is in contrast to murky marketing, where marketers make decisions by guesswork with no clear vision of the expected outcome. Marketing Made Measurable addresses current trends in marketing: