Stephan Sorger


Marketing Analytics:
Strategic Models and Metrics

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Marketing Planning:
Where Strategy Meets Action

Stephan Sorger

Stephan Sorger

Stephan Sorger, M.B.A., M.S., PE, is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards.

Marketing Executive: Mr. Sorger has more than 30 years of marketing and product development experience. His specialty is delivering value by leveraging analytics and engineering principles to solve marketing problems. In one example, he applied marketing analytics in his work with a leading software company client to identify a new market segment with a revenue potential 30% greater than its existing market. His experience includes leadership and hands-on roles at several leading companies, such as the following:

Faculty: Award-winning instructor at several major universities:

  • Instructor for U.C. Berkeley at their prestigious San Francisco Extension, teaching courses in brand management, marketing analytics, advanced analytics, marketing planning, market research, and new product development, since 2003. Won prestigious Honored Instructor award.
  • Adjunct Faculty member for the USF MBA program, teaching courses such as marketing analytics, customer analytics, and marketing research.

Author: Author of two university textbooks (click on the Amazon boxes in the right column to order):

Speaker: Popular speaker on marketing analytics and other topics. Recent speaking engagements include the following:

Board Member: Board member on several marketing-related advisory boards:

STUDENTS:

PROFESSORS: