Stephan Sorger


Marketing Analytics:
Strategic Models and Metrics

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Marketing Planning:
Where Strategy Meets Action

Stephan Sorger

Stephan Sorger

Stephan Sorger, M.B.A., M.S., PE, is an award-winning Vice President of Strategic Marketing at strategic consulting firm On Demand Advisors, an Adjunct Faculty member for the USF MBA program, an Instructor at U.C. Berkeley at their San Francisco Extension, the author of multiple university-level marketing textbooks, a popular speaker on marketing analytics and other topics, and a member of several boards.

Marketing Executive: Mr. Sorger is the Vice President of Strategic Marketing at strategic consulting firm On Demand Advisors. Applied marketing analytics in work with leading software company client to identify new market segment with 30% greater revenue potential than existing market. Previously, he held leadership roles in marketing and product development in companies such as Oracle, 3Com (now part of Hewlett Packard), and NASA.

Faculty: Adjunct Faculty member for the USF MBA program, teaching courses such as marketing analytics, customer analytics, and marketing research. Instructor at U.C. Berkeley at their San Francisco Extension, teaching courses in marketing analytics, advanced analytics, new product development, and others, since 2003. Won prestigious Honored Instructor award.

Author: Author of two university textbooks-- "Marketing Analytics: Strategic Models and Metrics" (Admiral Press/ CreateSpace, 2013), a 498-page textbook that gives a practical, structured, and comprehensive guide to marketing analytics, and Marketing Planning: Where Strategy Meets Action (Pearson Prentice-Hall, 2012), a step by step guide to creating marketing plans that deliver measurable results. The Amazon boxes in the right column link to the two books.

Speaker: Popular speaker on marketing analytics and other topics. Recent speaking engagements include the Marketing Strategy Roundtable at the Northern California Business Marketing Association (NorCal BMA), marketing analytics workshops for marketing metric platform company Demand Metric, guest speaker for marketing automation company Act-On (act-on.com), guest speaker for digital marketing company Regalix (regalix.com), and the Association of International Product Managers and Marketers (AIPMM). He is also a contributor to marketing analytics-related blogs.

Board Member: Board member on Marketing Metrics academic advisory board and on the "dream team" research directors board of Demand Metric.

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