Stephan Sorger


Marketing Analytics:
Strategic Models and Metrics

marketing analytics instructors Marketing Analytics Book Video: Instructors

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marketing analytics professionals Marketing Analytics Book Video: Professionals


Marketing Planning:
Where Strategy Meets Action

Stephan Sorger

Stephan Sorger

Stephan Sorger, M.B.A., M.S., PE, CMC, is the Vice President of Strategic Marketing at strategic consultancy firm On Demand Advisors. Previously, he held leadership roles in marketing and product development in companies such as Oracle, 3Com (now part of Hewlett Packard), and NASA.

The "Analytics Ambassador"

Marketing Executive: Mr. Sorger is the Vice President of Strategic Marketing at strategic consulting firm On Demand Advisors. Previously, he held leadership roles in marketing and product development in companies such as Oracle, 3Com (now part of Hewlett Packard), and NASA.

Instructor: Mr. Sorger has been teaching marketing courses at UC Berkeley Extension since 2003. He is a highly sought-after speaker on marketing analytics, marketing planning, and new product development, and is a contributor to marketing analytics sites such as Demand Metric.

Author: He is the author of two textbooks: Marketing Analytics: Strategic Models and Metrics (Admiral Press/ CreateSpace, 2013), and Marketing Planning: Where Strategy Meets Action (Pearson Prentice-Hall, 2012). The Amazon boxes in the right column link to the two books.

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