Stephan Sorger

Marketing Analytics:
Strategic Models and Metrics

marketing analytics instructors Marketing Analytics Book Video: Instructors

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marketing analytics professionals Marketing Analytics Book Video: Professionals

Marketing Planning:
Where Strategy Meets Action

Stephan Sorger


Marketing Author, Professor, and Executive

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Stephan Sorger introducing the new Marketing Analytics I Online Course

Stephan Sorger, MBA, MS, PE, , is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards.

Books: Author of two university textbooks:

Courses: Professor of marketing courses:

  • Brand Management
  • Marketing Analytics
  • Marketing Planning
  • Marketing Research
  • New Product Development
  • Speaking: Sought-after speaker:

  • Canadian Marketing Association: Keynote Speaker, 2015 Analytics Summit
  • iMarketing SF Conference: Big Data Marketing: Who's Doing It Right?
  • Northern California Business Marketing Association: Marketing Strategy Roundtable
  • This website offers resources for professors, students, and professionals: