Stephan Sorger
Stephan Sorger, M.B.A., M.S., PE, CMC, is the Vice President of Strategic Marketing at strategic consultancy firm On Demand Advisors. Previously, he held leadership roles in marketing and product development in companies such as Oracle, 3Com (now part of Hewlett Packard), and NASA.
The "Analytics Ambassador"
- Author: Developed 500 page book, "Marketing Analytics: Strategic Models and Metrics"
- Professional Expertise: Applied marketing analytics in work with On Demand Advisors client to identify new market segment with 30% greater revenue potential than existing market
- Academic Expertise: Honored Instructor at UC Berkeley Extension, teaching courses in Marketing Analytics
- Board Member: Served on Marketing Metrics Advisory Board
- Respected: Called a "Marketing Analytics and Measurement Genius" by Demand Metric, a web-based marketing consulting firm offering best practice tools and techniques
Marketing Executive: Mr. Sorger is the Vice President of Strategic Marketing at strategic consulting firm On Demand Advisors. Previously, he held leadership roles in marketing and product development in companies such as Oracle, 3Com (now part of Hewlett Packard), and NASA.
Instructor: Mr. Sorger has been teaching marketing courses at UC Berkeley Extension since 2003. He is a highly sought-after speaker on marketing analytics, marketing planning, and new product development, and is a contributor to marketing analytics sites such as Demand Metric.
Author: He is the author of two textbooks: Marketing Analytics: Strategic Models and Metrics (Admiral Press/ CreateSpace, 2013), and Marketing Planning: Where Strategy Meets Action (Pearson Prentice-Hall, 2012). The Amazon boxes in the right column link to the two books.
STUDENTS:
- Marketing Analytics Course: To access the course contents for the Marketing Analytics course, please use the Courses menu links on the left.
- New Product Development Course: To access the course contents for the New Product Development course, please use the Courses menu links on the left.
- Password Control: Course pages include "teaser" content for the first few classes. Access to the complete set of course contents requires a password. Mr. Sorger provides the password only to registered students on the first day of class.
PROFESSORS:
- Marketing Analytics Textbook: For details on the Marketing Analytics textbook, click on the book menu link on the left.
- Marketing Planning Textbook: For details on the Marketing Planning textbook, also click on the book menu link on the left.
- Marketing Analytics Course Materials: To access marketing analytics course materials, click on the course link on the left.
- Marketing Analytics Course Password: Access to the complete set of marketing analytics content requires a password. Please send a note to Mr. Sorger using the Contact link on the main menu.
- Marketing Analytics Textbook Evaluation Copy Request: To obtain an evaluation copy of the marketing analytics textbook, please send a note to Mr. Sorger using the Contact link on the main menu.